Project Roshan.

What is

Project Roshan?

Project Roshan is a social impact initiative aimed at providing sustainable electricity to Rasabeda, a remote and underserved village located approximately 40 km from Ranchi, Jharkhand. The project focuses on bridging the energy divide by implementing affordable and eco-friendly lighting solutions, empowering the local community, and enhancing their quality of life through access to basic infrastructure.

The Creative

Brief.

The Challenge:

• Needed to symbolize both eco-consciousness and electrification without being too tech-heavy.

• The logo had to speak visually to those who might not read the text.

• Focused on unique integration of the 'P' into a living form—fresh and symbolic.

The Concept.

Mockups.